Aurora was born out of a belief that the traditional agency model was no longer fit for purpose for clients today. In a world rocked by COVID19, shaped by social movements and disrupted by technological advances, we saw a space opening for something new. At the heart of that new thing was a desire for radical diversity and fearless candour.

Aurora is a new global creative collective designed by and for the world’s biggest and most ambitious brands. Brands who want a new type of agency of the future. We learned that clients wanted what we term “Kindred Allies”, partners with a shared sensibility who value complete transparency. They wanted Radical Diversity and Lightning Agility. Most of all, clients wanted agencies that were fearless enough to be transparent and honest in the way they do business. All of these needs completely aligned with our primary motivation: an unrelenting, insatiable drive to create the best work of our lives. We took it as a challenge, and the product of that challenge is Aurora.

While we are global in experience and outlook, we have our roots in Liverpool, so have the shared sensibility of local passion and International ambition. When we were asked to curate the marketing component of The Good Business Festival, it was a no brainer, we had to do it. This festival was a chance to highlight all the issues that we care deeply about as well as to explore the role of brand authenticity and real action at a time of enormous upheaval and challenge in society. It was also an opportunity to collaborate with two friends, Benjamin Braun, European CMO Samsung and Lady Nicola Mendelsohn CBE VP EMEA Facebook. Both of whom are ardent champions of purpose, diversity and ethical business in their own right.

Aurora is built on the proposition of diversity, not only because that is good business, but because diversity also means diversity of perspective and insights, which means that we can deliver truly transformational thinking and big solutions for our clients.

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