Perspective is Everything

Let’s be candid; we had wholly intended to write an article about a new president, a new sense of optimism and perhaps a new way of doing business better. You only need to look at the headlines to know that isn’t our current reality. Like any savvy entrepreneur, we are pivoting to share something timelier and more helpful with you all, maintaining perspective.

You may find yourself today feeling pessimistic and down about the future. We know that feeling. Having launched a creative advertising agency during the pandemic, lockdowns and economic uncertainty, we’ve had our fair share of shifting our perspectives in order to continue moving forward. Here are some tips and tricks we’ve picked up along the way.

  1. Take a walk. This has been the saving grace for us during successive lockdowns. For many of us, we’ve swapped our interest in fashion and accessories for jackets and wellies. Working from home can, at times, feel claustrophobic and even manic. Sometimes, a nice bit of fresh air and a little bit of exercise is all you need to get yourself out of a funk.
  2. Establish some boundaries. We now live with our work. It can be tough to stop the lines between work and life from becoming blurred. Having some rules for yourself around when the phone goes on do not disturb, and the laptop gets turned off is essential for maintaining some measure of normality during these uncertain times.
  3. Count your blessings. During one of our weekly meetups, we found ourselves venting about the restrictions and how all the fun things we used to do had been taken away. It’s easy enough to start down the rabbit hole of all the things we miss, but it was one of our colleagues who reminded the rest of us of how fortunate we indeed are. Everyone on our team has an income, a roof over our heads and food in our bellies. If you have these things too, you as well are doing better than a great many people during this pandemic.
  4. Treat yourself. This tip might seem funny, but it’s important. If you, too, are working from home, you’re combating many of the things that we just talked about. Having a little treat to look forward to at the end of the day can be a great motivator and a marker for when to turn work off. For our team, it’s generally a glass of red wine (in moderation, of course). For you, it could be a chocolate bar or an episode of Friends. Whatever it is, don’t forget to treat yourself.

These are the tricks that have worked for us. The main point is to take care of yourself, maintain a positive perspective and outlook and keep pushing forward. Do you have any tips or tricks that we didn’t mention? Let us know! Let’s create dialogue and resource for others to use, as well!

Hi, we’re Aurora. A new agency model powered by a global collective and driven by an insatiable desire to create the best work of our lives.

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